Golf Business News – GCAE partners with Golf Industry Guru


The Golf Course Association Europe has this week announced its new affiliate partnership with Golf Industry Guru (GIG), and this collaboration will provide GCAE members with access to premium golf business education content at preferred pricing which is now available on the recently launched Golf Industry Guru website platform.

A virtual community that’s powered on 24/7, GIG is where the best gets better and where tomorrow’s leaders learn from today’s success stories.  On this website users will find education, training, tools, templates, and tips from the brightest and most successful golf and hospitality industry leaders in the world.

James Cronk, Co-Founder of GIG, states: “The Golf Industry is continually becoming more challenged every year. Operators and owners are getting more desperate for profits, and managers are seeking better tools and training to progress forward in their careers and to develop their team members.  Ultimately, that’s what inspired us to create and build GIG.

“The golf business is a great business, but as a club manager, golf professional, and global industry consultant & speaker, I kept hearing stories from good people with an awesome golf course who struggle to train staff, grow their revenues, and make money. Especially now in these times we live in which have been so dramatically affected by the COVID-19 pandemic, the importance of continuous, flexible, and proven online training to help managers and their teams be better is even that much more critical.

James Cronk

“With GIG, we think we can help by bringing together a unique collection of golf and hospitality industry experts from across the globe who share their expertise and experiences to help owners, operators, and their team members find the solutions they need to their specific golf business challenges.”

“GIG is perfect for any type of golf facility anywhere in the world, and loaded with information that will benefit Owners, General Managers, Superintendents, Directors of Golf, F&B Managers, Chefs, Sales & Marketing Managers, Financial Controllers, and most importantly their team members. 

“GIG provides various training opportunities that can be customized to fit anyone’s schedule, including courses, live and recorded webinars, podcasts, template downloads, chat forums, and articles written by some of the industry’s most notable experts.  GIG provides access to tons of best practices, processes, systems, templates, and solutions to common golf business problems with tips, tools, and learnings from the best golf and hospitality professionals on the planet. 

“GIG’s unique platform and approach, which is an industry first, utilizes a subscription model for its membership like businesses such as Netflix and Masterclass.  Each membership includes a user profile for each one of your club’s team members, and also includes a feature called MYGIG VAULT which we know every club owner or operator will love.

“With MYGIG VAULT, we give your club’s existing and newly developed systems, processes, & procedures a new home inside of the Golf Industry Guru platform!  Combined with GIG Tracking, you can use your MYGIG VAULT as a digital filing cabinet to organize and store every training video, training document, process, policy, and procedure that you’ve already created for all the roles and responsibilities at your club. The result is faster onboarding, more consistent processes, and increased accountability for all employees.

“Special reduced partnership pricing is available for clubs that join through the GCAE affiliate link which is found on the GIG website. With GIG, a golf course owner or manager can train their leadership team, and their front-line team members too, for less than $3 USD per day!”

Full details, including promo codes for affiliate pricing available courtesy of the GCAE is available at

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